Shibuya 109, also popularly called "ichi-maru-kyuu" (or "marukyuu" for short) by the locals, is a known fashion shopping centre especially targeted to highly-fashionable and trendy teenagers in Japan. The fashion mall spans 10 floors of the hottest and latest trends for female fashion. Although Shibuya 109 might be considered less appealing to non-teenagers because of the fast changing trends of modern Japanese youth clothing, foreign tourists who want to experience the best of Japanese fashion can often sighted in this Japanese teens fashion hub.
A variety of fashionable clothes of different themes and styles can be found in Shibuya 109, from lolita to gyaru, punk, and more. Most items and clothes are made by Japanese brands, others by less known brands or indies. Top quality should not be much expected, but if you are after that youthful Japanese street look, then you are all good to shop in 109.
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From tops, bottoms, dresses, shoes, accessories, make-up, and all the other fashion items you've been thinking about... you will never run out of choices from Shibuya 109.
Another interesting thing about 109 is the way the store clerks and staff members are dressed. Just looking at the sales personnel will give you an idea of what kind of clothes their boutique sells. Things might be a bit chaotic inside though due to the loud music streaming through the speakers of every store, each with a different playlist.
Shibuya 109 is one of those high-rise iconic buildings you will see upon stepping in Shibuya’s grounds, and is already considered as a major tourist attraction in metropolitan Tokyo.
Photo from alphacityguides.com